Customer's requirements

• Increase the effectiveness of marketing campaigns
• Increase the precision of data analyses
• Increase efficiency in data analyses

Profinit's solution

• Description of the frequency and types of errors that occur in specific data samples from the customer's system and, at the same time, assessment of such error's seriousness
• Technological solution designed to eliminate identified errors and demonstration of its functionality
• Measurement of the efficiency of the designed technological solution with pilot cleaning of a data sample
• Analysis of problems that arise in the customer's business processes due to the existence of identified errors in the data sample, and mapping of these problems to specific errors in the data
• Quantification of the increase in the efficiency of the customer's business processes thanks to the elimination of errors in data
• Formulation of a business case for introduction of a system for increasing the quality of data for a selected part of the customer's business processes
• Utilised technologies: Informatica, Trillium Software System, Profinit's proprietary components

Benefits

• Detailed mapping of problems associated with data quality
• Creation of high-quality documents for strategic decision-making at the level of the customer's IT infrastructure